Our journey started with a small group of individuals passionate about horticulture and design, who saw an opportunity to support local floral artists through a unified platform. We built relationships with florists who value craftsmanship and freshness as much as we do. Over time, these connections grew into the network that powers our service today. We are dedicated to maintaining the personal touch of a local florist, amplified by the convenience of a modern service. Our team is united by a shared belief in the positive impact of flowers.

We operate as a collaborative hub, focusing on logistics, customer experience, and artistic curation. Our daily work involves selecting new designs for our collections, ensuring our partner florists have the support they need, and continuously refining our ordering and delivery processes. We are based in Seattle but our hearts are in every community we serve through our partners. Learning about the moments our flowers become a part of is what motivates us. We see our role as facilitating connections, one arrangement at a time.